Insights

The demo clinic's analytics — the same numbers a clinic admin sees.

Audit log

Every change in the clinic — actor, action, before/after, IP. Append-only.

lead.stage_changedleads · 298f2fcedemo-staffNorthlane Men's Health & AestheticsJul 29, 2026, 10:51:38 AM MDT
before / after
before
```
{
  "status": "new"
}
```
after
```
{
  "status": "attended"
}
```
lead.stage_changedleads · 882e48c9demo-staffNorthlane Men's Health & AestheticsJul 29, 2026, 10:51:38 AM MDT
before / after
before
```
{
  "status": "new"
}
```
after
```
{
  "status": "attended"
}
```
lead.stage_changedleads · ba3a3b45demo-staffNorthlane Men's Health & AestheticsJul 29, 2026, 10:51:38 AM MDT
before / after
before
```
{
  "status": "new"
}
```
after
```
{
  "status": "attended"
}
```
lead.stage_changedleads · f3a6e366demo-staffNorthlane Men's Health & AestheticsJul 29, 2026, 10:51:38 AM MDT
before / after
before
```
{
  "status": "new"
}
```
after
```
{
  "status": "attended"
}
```
lead.stage_changedleads · da18d826demo-staffNorthlane Men's Health & AestheticsJul 29, 2026, 10:51:38 AM MDT
before / after
before
```
{
  "status": "new"
}
```
after
```
{
  "status": "attended"
}
```
lead.stage_changedleads · 02311307demo-staffNorthlane Men's Health & AestheticsJul 29, 2026, 10:51:38 AM MDT
before / after
before
```
{
  "status": "new"
}
```
after
```
{
  "status": "booked"
}
```
lead.stage_changedleads · bba275fedemo-staffNorthlane Men's Health & AestheticsJul 29, 2026, 10:51:38 AM MDT
before / after
before
```
{
  "status": "new"
}
```
after
```
{
  "status": "booked"
}
```
lead.stage_changedleads · dca0a9a8demo-staffNorthlane Men's Health & AestheticsJul 29, 2026, 10:51:38 AM MDT
before / after
before
```
{
  "status": "new"
}
```
after
```
{
  "status": "booked"
}
```
lead.stage_changedleads · 95a9396ddemo-staffNorthlane Men's Health & AestheticsJul 29, 2026, 10:51:38 AM MDT
before / after
before
```
{
  "status": "new"
}
```
after
```
{
  "status": "booked"
}
```
lead.stage_changedleads · 7e80f2dddemo-staffNorthlane Men's Health & AestheticsJul 29, 2026, 10:51:38 AM MDT
before / after
before
```
{
  "status": "new"
}
```
after
```
{
  "status": "booked"
}
```
lead.stage_changedleads · e6b496d9demo-staffNorthlane Men's Health & AestheticsJul 29, 2026, 10:51:38 AM MDT
before / after
before
```
{
  "status": "new"
}
```
after
```
{
  "status": "booked"
}
```
lead.stage_changedleads · f508743edemo-staffNorthlane Men's Health & AestheticsJul 29, 2026, 10:51:38 AM MDT
before / after
before
```
{
  "status": "new"
}
```
after
```
{
  "status": "booked"
}
```
lead.stage_changedleads · 91d00118demo-staffNorthlane Men's Health & AestheticsJul 29, 2026, 10:51:38 AM MDT
before / after
before
```
{
  "status": "new"
}
```
after
```
{
  "status": "booked"
}
```
lead.stage_changedleads · eabbf694demo-staffNorthlane Men's Health & AestheticsJul 29, 2026, 10:51:38 AM MDT
before / after
before
```
{
  "status": "new"
}
```
after
```
{
  "status": "qualified"
}
```
lead.stage_changedleads · 2bbe5b03demo-staffNorthlane Men's Health & AestheticsJul 29, 2026, 10:51:38 AM MDT
before / after
before
```
{
  "status": "new"
}
```
after
```
{
  "status": "qualified"
}
```
lead.stage_changedleads · 0c748e24demo-staffNorthlane Men's Health & AestheticsJul 29, 2026, 10:51:38 AM MDT
before / after
before
```
{
  "status": "new"
}
```
after
```
{
  "status": "qualified"
}
```
lead.stage_changedleads · 2a1dfb2edemo-staffNorthlane Men's Health & AestheticsJul 29, 2026, 10:51:38 AM MDT
before / after
before
```
{
  "status": "new"
}
```
after
```
{
  "status": "qualified"
}
```
lead.stage_changedleads · f21b2d9ademo-staffNorthlane Men's Health & AestheticsJul 29, 2026, 10:51:38 AM MDT
before / after
before
```
{
  "status": "new"
}
```
after
```
{
  "status": "qualified"
}
```
lead.stage_changedleads · 4ba040d5demo-staffNorthlane Men's Health & AestheticsJul 29, 2026, 10:51:38 AM MDT
before / after
before
```
{
  "status": "new"
}
```
after
```
{
  "status": "follow_up"
}
```
lead.stage_changedleads · b706c93ademo-staffNorthlane Men's Health & AestheticsJul 29, 2026, 10:51:38 AM MDT
before / after
before
```
{
  "status": "new"
}
```
after
```
{
  "status": "follow_up"
}
```
lead.stage_changedleads · ed454576demo-staffNorthlane Men's Health & AestheticsJul 29, 2026, 10:51:38 AM MDT
before / after
before
```
{
  "status": "new"
}
```
after
```
{
  "status": "follow_up"
}
```
lead.stage_changedleads · 0296948cdemo-staffNorthlane Men's Health & AestheticsJul 29, 2026, 10:51:38 AM MDT
before / after
before
```
{
  "status": "new"
}
```
after
```
{
  "status": "follow_up"
}
```
lead.stage_changedleads · 25123ef2demo-staffNorthlane Men's Health & AestheticsJul 29, 2026, 10:51:38 AM MDT
before / after
before
```
{
  "status": "new"
}
```
after
```
{
  "status": "follow_up"
}
```
lead.stage_changedleads · 389b5940demo-staffNorthlane Men's Health & AestheticsJul 29, 2026, 10:51:38 AM MDT
before / after
before
```
{
  "status": "new"
}
```
after
```
{
  "status": "follow_up"
}
```
lead.stage_changedleads · ce0d1690demo-staffNorthlane Men's Health & AestheticsJul 29, 2026, 10:51:38 AM MDT
before / after
before
```
{
  "status": "new"
}
```
after
```
{
  "status": "booked"
}
```

lead.dni_attributedleads · 4e792cd5dniNorthlane Men's Health & AestheticsJul 29, 2026, 10:41:59 AM MDT

before / after

after

{
  "backfilled": [
    "gclid",
    "utm.source",
    "utm.medium",
    "utm.campaign",
    "utm.term",
    "utm.keyword",
    "utm.interest"
  ],
  "session_id": "61d8233d-f909-43d3-a869-c29ff28e662b"
}

clinic.assistant_config_updatedclinics · 32c6627cuser_3F7NNrxclcpqR7uxFDd1aUFIXQvNorthlane Men's Health & AestheticsJul 29, 2026, 10:41:46 AM MDT

lead.dni_attributedleads · 4e792cd5dniNorthlane Men's Health & AestheticsJul 29, 2026, 10:41:25 AM MDT

before / after

after

{
  "backfilled": [
    "utm.landing_page",
    "utm.lead_page",
    "utm.referrer",
    "utm.interest"
  ],
  "session_id": "6a3fd255-55f3-43ae-9c66-fd9faf878d68"
}

lead.stage_changedleads · fd3799cbuser_3H9hS9288Ac2qE9F9q4PcoGXsb8Northlane Men's Health & AestheticsJul 29, 2026, 10:36:31 AM MDT
before / after
before
```
{
  "status": "new"
}
```
after
```
{
  "status": "lost"
}
```
clinic.click_to_call_config_updatedclinics · 32c6627cuser_3F7NNrxclcpqR7uxFDd1aUFIXQvNorthlane Men's Health & AestheticsJul 29, 2026, 10:32:11 AM MDT
before / after
after
```
{
  "frontDeskPhone": "+13073067070",
  "recordingDisclosure": true
}
```
clinic.hours_updatedclinic_hours · 32c6627cuser_3H9hS9288Ac2qE9F9q4PcoGXsb8Northlane Men's Health & AestheticsJul 29, 2026, 10:29:05 AM MDT
before / after
after
```
{
  "via": "portal",
  "days": 6
}
```
clinic.assistant_config_updatedclinics · 32c6627cuser_3H9hS9288Ac2qE9F9q4PcoGXsb8Northlane Men's Health & AestheticsJul 29, 2026, 10:28:28 AM MDT
before / after
after
```
{
  "via": "portal"
}
```

lead.dni_attributedleads · fd3799cbdniNorthlane Men's Health & AestheticsJul 29, 2026, 10:26:14 AM MDT

before / after

after

{
  "backfilled": [
    "gclid",
    "utm.source",
    "utm.medium",
    "utm.campaign",
    "utm.term",
    "utm.keyword",
    "utm.landing_page",
    "utm.lead_page",
    "utm.referrer",
    "utm.interest"
  ],
  "session_id": "005f9c26-e944-4a5b-9676-88729704fc6a"
}

lead.stage_changedleads · b772eaa2user_3H9hS9288Ac2qE9F9q4PcoGXsb8Northlane Men's Health & AestheticsJul 29, 2026, 9:38:41 AM MDT
before / after
before
```
{
  "status": "new"
}
```
after
```
{
  "status": "lost"
}
```

lead.dni_attributedleads · b772eaa2dniNorthlane Men's Health & AestheticsJul 29, 2026, 9:35:23 AM MDT

before / after

after

{
  "backfilled": [
    "utm.landing_page",
    "utm.lead_page",
    "utm.referrer",
    "utm.interest"
  ],
  "session_id": "0a9c7e5b-739d-407e-97e2-bce22e5a8fa6"
}

booking_link.createdbooking_linksvoice-agentNorthlane Men's Health & AestheticsJul 29, 2026, 9:34:39 AM MDT
before / after
after
```
{
  "lead_id": "b772eaa2-f50b-4b4e-ad8b-e4eecf5462e6"
}
```
lead.stage_changedleads · 0d1adb97user_3H9hS9288Ac2qE9F9q4PcoGXsb8Northlane Men's Health & AestheticsJul 29, 2026, 9:30:18 AM MDT
before / after
before
```
{
  "status": "new"
}
```
after
```
{
  "status": "lost"
}
```
clinic.demo_seededclinics · 32c6627cdemo-seedNorthlane Men's Health & AestheticsJul 29, 2026, 4:34:54 AM MDT
before / after
after
```
{
  "slug": "northlane",
  "calls": 665,
  "leads": 1092,
  "heroLeads": 40,
  "volumeScale": 1
}
```
lead.stage_changedleads · bb715e3ddemo-staffNorthlane Men's Health & AestheticsJul 29, 2026, 4:34:42 AM MDT
before / after
before
```
{
  "status": "new"
}
```
after
```
{
  "status": "procedure"
}
```
lead.stage_changedleads · acc2e1f2demo-staffNorthlane Men's Health & AestheticsJul 29, 2026, 4:34:42 AM MDT
before / after
before
```
{
  "status": "new"
}
```
after
```
{
  "status": "attended"
}
```
lead.stage_changedleads · 12fb6548demo-staffNorthlane Men's Health & AestheticsJul 29, 2026, 4:34:42 AM MDT
before / after
before
```
{
  "status": "new"
}
```
after
```
{
  "status": "procedure"
}
```
lead.stage_changedleads · a36fe38ademo-staffNorthlane Men's Health & AestheticsJul 29, 2026, 4:34:42 AM MDT
before / after
before
```
{
  "status": "new"
}
```
after
```
{
  "status": "attended"
}
```
lead.stage_changedleads · abe75c75demo-staffNorthlane Men's Health & AestheticsJul 29, 2026, 4:34:42 AM MDT
before / after
before
```
{
  "status": "new"
}
```
after
```
{
  "status": "attended"
}
```
lead.stage_changedleads · 73164b7edemo-staffNorthlane Men's Health & AestheticsJul 29, 2026, 4:34:42 AM MDT
before / after
before
```
{
  "status": "new"
}
```
after
```
{
  "status": "attended"
}
```
lead.stage_changedleads · 679ad554demo-staffNorthlane Men's Health & AestheticsJul 29, 2026, 4:34:42 AM MDT
before / after
before
```
{
  "status": "new"
}
```
after
```
{
  "status": "procedure"
}
```
lead.stage_changedleads · 83bb4f25demo-staffNorthlane Men's Health & AestheticsJul 29, 2026, 4:34:42 AM MDT
before / after
before
```
{
  "status": "new"
}
```
after
```
{
  "status": "attended"
}
```
lead.stage_changedleads · c8507e6bdemo-staffNorthlane Men's Health & AestheticsJul 29, 2026, 4:34:42 AM MDT
before / after
before
```
{
  "status": "new"
}
```
after
```
{
  "status": "attended"
}
```
lead.stage_changedleads · f3256823demo-staffNorthlane Men's Health & AestheticsJul 29, 2026, 4:34:42 AM MDT
before / after
before
```
{
  "status": "new"
}
```
after
```
{
  "status": "attended"
}
```
lead.stage_changedleads · 5b110391demo-staffNorthlane Men's Health & AestheticsJul 29, 2026, 4:34:42 AM MDT
before / after
before
```
{
  "status": "new"
}
```
after
```
{
  "status": "procedure"
}
```
lead.stage_changedleads · 57f9a97cdemo-staffNorthlane Men's Health & AestheticsJul 29, 2026, 4:34:42 AM MDT
before / after
before
```
{
  "status": "new"
}
```
after
```
{
  "status": "attended"
}
```

Showing 50 entries (filtered).Older →