Insights

The demo clinic's analytics — the same numbers a clinic admin sees.

Audit log

Every change in the clinic — actor, action, before/after, IP. Append-only.

lead.stage_changedleads · 21b260acdemo-staffNorthlane Men's Health & AestheticsJul 30, 2026, 4:32:28 AM MDT
before / after
before
```
{
  "status": "new"
}
```
after
```
{
  "status": "follow_up"
}
```
lead.stage_changedleads · d2b759eddemo-staffNorthlane Men's Health & AestheticsJul 30, 2026, 4:32:28 AM MDT
before / after
before
```
{
  "status": "new"
}
```
after
```
{
  "status": "follow_up"
}
```
lead.stage_changedleads · 9c701250demo-staffNorthlane Men's Health & AestheticsJul 30, 2026, 4:32:28 AM MDT
before / after
before
```
{
  "status": "new"
}
```
after
```
{
  "status": "follow_up"
}
```
lead.stage_changedleads · 3b085181demo-staffNorthlane Men's Health & AestheticsJul 30, 2026, 4:32:28 AM MDT
before / after
before
```
{
  "status": "new"
}
```
after
```
{
  "status": "follow_up"
}
```
lead.stage_changedleads · 806e6512demo-staffNorthlane Men's Health & AestheticsJul 30, 2026, 4:32:28 AM MDT
before / after
before
```
{
  "status": "new"
}
```
after
```
{
  "status": "follow_up"
}
```
lead.stage_changedleads · 7eedc1d4demo-staffNorthlane Men's Health & AestheticsJul 30, 2026, 4:32:28 AM MDT
before / after
before
```
{
  "status": "new"
}
```
after
```
{
  "status": "booked"
}
```
lead.contact_editedleads · 8ee41e0fwebchatNorthlane Men's Health & AestheticsJul 29, 2026, 1:27:21 PM MDT
before / after
after
```
{
  "changed": [
    "email"
  ]
}
```
lead.contact_editedleads · 8ee41e0fwebchatNorthlane Men's Health & AestheticsJul 29, 2026, 1:25:42 PM MDT
before / after
after
```
{
  "changed": [
    "name",
    "phone"
  ]
}
```
lead.stage_changedleads · 8ee41e0ftriageNorthlane Men's Health & AestheticsJul 29, 2026, 1:25:06 PM MDT
before / after
before
```
{
  "status": "new"
}
```
after
```
{
  "status": "junk_spam"
}
```
commission.claimedcommissions · c6b44659user_3H9hS9288Ac2qE9F9q4PcoGXsb8Northlane Men's Health & AestheticsJul 29, 2026, 1:21:42 PM MDT
before / after
after
```
{
  "bookingId": "03d91489-1cbf-4aae-9d8d-4c59b4708cec",
  "claimedBy": "user:user_3H9hS9288Ac2qE9F9q4PcoGXsb8",
  "amountCents": 100
}
```
booking.admin_overridebookings · cfa59306user_3H9hS9288Ac2qE9F9q4PcoGXsb8Northlane Men's Health & AestheticsJul 29, 2026, 1:19:54 PM MDT
before / after
before
```
{
  "status": "booked",
  "revenue_cents": null
}
```
after
```
{
  "status": "booked",
  "revenue_cents": 125000
}
```
booking.createdbookings · 3dadb7beuser_3H9hS9288Ac2qE9F9q4PcoGXsb8Northlane Men's Health & AestheticsJul 29, 2026, 1:16:47 PM MDT
before / after
after
```
{
  "source": "staff",
  "lead_id": "8635dd22-dd23-4bc0-b511-43a3803579ef",
  "starts_at": "2026-07-30T19:00:00.000Z"
}
```
lead.contact_editedleads · 8635dd22user_3H9hS9288Ac2qE9F9q4PcoGXsb8Northlane Men's Health & AestheticsJul 29, 2026, 1:16:26 PM MDT
before / after
after
```
{
  "changed": [
    "email",
    "dob"
  ]
}
```
lead.contact_editedlead · 8635dd22user_3H9hS9288Ac2qE9F9q4PcoGXsb8Northlane Men's Health & AestheticsJul 29, 2026, 1:16:26 PM MDT
before / after
after
```
{
  "via": "portal"
}
```
availability_block.createdavailability_blocks · 14ad93ebuser_3H9hS9288Ac2qE9F9q4PcoGXsb8Northlane Men's Health & AestheticsJul 29, 2026, 1:15:19 PM MDT
before / after
after
```
{
  "via": "portal",
  "date": "2009-08-14",
  "endTime": "13:00",
  "dayOfWeek": 5,
  "startTime": "09:00",
  "calendarId": "4dab9ee1-b660-48c7-ac4c-7ec6d99ab6e2"
}
```
availability_block.deactivatedavailability_blocks · 10a1bafbuser_3H9hS9288Ac2qE9F9q4PcoGXsb8Northlane Men's Health & AestheticsJul 29, 2026, 1:14:59 PM MDT
before / after
after
```
{
  "via": "portal"
}
```
availability_block.createdavailability_blocks · 10a1bafbuser_3H9hS9288Ac2qE9F9q4PcoGXsb8Northlane Men's Health & AestheticsJul 29, 2026, 1:14:56 PM MDT
before / after
after
```
{
  "via": "portal",
  "date": null,
  "endTime": "18:00",
  "dayOfWeek": 1,
  "startTime": "14:30",
  "calendarId": "4dab9ee1-b660-48c7-ac4c-7ec6d99ab6e2"
}
```

lead.dni_attributedleads · 8635dd22dniNorthlane Men's Health & AestheticsJul 29, 2026, 12:32:11 PM MDT

before / after

after

{
  "backfilled": [
    "gclid",
    "utm.source",
    "utm.medium",
    "utm.campaign",
    "utm.term",
    "utm.keyword",
    "utm.landing_page",
    "utm.lead_page",
    "utm.referrer",
    "utm.interest"
  ],
  "session_id": "9eb51ad3-bb47-40c5-b7d6-44a35a7561a3"
}

lead.dni_attributedleads · 4e792cd5dniNorthlane Men's Health & AestheticsJul 29, 2026, 12:28:59 PM MDT
before / after
after
```
{
  "backfilled": [
    "utm.interest"
  ],
  "session_id": "6e0dbde1-076b-476e-af5e-4faaa34e3138"
}
```
lead.stage_changedleads · 4e792cd5user_3F7NNrxclcpqR7uxFDd1aUFIXQvNorthlane Men's Health & AestheticsJul 29, 2026, 12:27:21 PM MDT
before / after
before
```
{
  "status": "new"
}
```
after
```
{
  "status": "lost"
}
```
clinic.demo_seededclinics · 32c6627cdemo-seedNorthlane Men's Health & AestheticsJul 29, 2026, 11:52:26 AM MDT
before / after
after
```
{
  "slug": "northlane",
  "calls": 665,
  "leads": 1092,
  "heroLeads": 40,
  "volumeScale": 1
}
```
lead.stage_changedleads · 36a006ffdemo-staffNorthlane Men's Health & AestheticsJul 29, 2026, 11:52:12 AM MDT
before / after
before
```
{
  "status": "new"
}
```
after
```
{
  "status": "procedure"
}
```
lead.stage_changedleads · 1b9c8b91demo-staffNorthlane Men's Health & AestheticsJul 29, 2026, 11:52:12 AM MDT
before / after
before
```
{
  "status": "new"
}
```
after
```
{
  "status": "attended"
}
```
lead.stage_changedleads · 18cf103cdemo-staffNorthlane Men's Health & AestheticsJul 29, 2026, 11:52:12 AM MDT
before / after
before
```
{
  "status": "new"
}
```
after
```
{
  "status": "procedure"
}
```
lead.stage_changedleads · 3cf0254cdemo-staffNorthlane Men's Health & AestheticsJul 29, 2026, 11:52:12 AM MDT
before / after
before
```
{
  "status": "new"
}
```
after
```
{
  "status": "attended"
}
```
lead.stage_changedleads · 2b5ee36edemo-staffNorthlane Men's Health & AestheticsJul 29, 2026, 11:52:12 AM MDT
before / after
before
```
{
  "status": "new"
}
```
after
```
{
  "status": "attended"
}
```
lead.stage_changedleads · 581fe1cddemo-staffNorthlane Men's Health & AestheticsJul 29, 2026, 11:52:12 AM MDT
before / after
before
```
{
  "status": "new"
}
```
after
```
{
  "status": "attended"
}
```
lead.stage_changedleads · 82db6792demo-staffNorthlane Men's Health & AestheticsJul 29, 2026, 11:52:12 AM MDT
before / after
before
```
{
  "status": "new"
}
```
after
```
{
  "status": "procedure"
}
```
lead.stage_changedleads · 20b94a31demo-staffNorthlane Men's Health & AestheticsJul 29, 2026, 11:52:12 AM MDT
before / after
before
```
{
  "status": "new"
}
```
after
```
{
  "status": "attended"
}
```
lead.stage_changedleads · 5d1dbbe7demo-staffNorthlane Men's Health & AestheticsJul 29, 2026, 11:52:12 AM MDT
before / after
before
```
{
  "status": "new"
}
```
after
```
{
  "status": "attended"
}
```
lead.stage_changedleads · 77f6e2bcdemo-staffNorthlane Men's Health & AestheticsJul 29, 2026, 11:52:12 AM MDT
before / after
before
```
{
  "status": "new"
}
```
after
```
{
  "status": "attended"
}
```
lead.stage_changedleads · f3663867demo-staffNorthlane Men's Health & AestheticsJul 29, 2026, 11:52:12 AM MDT
before / after
before
```
{
  "status": "new"
}
```
after
```
{
  "status": "procedure"
}
```
lead.stage_changedleads · a7001175demo-staffNorthlane Men's Health & AestheticsJul 29, 2026, 11:52:12 AM MDT
before / after
before
```
{
  "status": "new"
}
```
after
```
{
  "status": "attended"
}
```
lead.stage_changedleads · f5a9c093demo-staffNorthlane Men's Health & AestheticsJul 29, 2026, 11:52:12 AM MDT
before / after
before
```
{
  "status": "new"
}
```
after
```
{
  "status": "procedure"
}
```
lead.stage_changedleads · 2d336dfbdemo-staffNorthlane Men's Health & AestheticsJul 29, 2026, 11:52:12 AM MDT
before / after
before
```
{
  "status": "new"
}
```
after
```
{
  "status": "attended"
}
```
lead.stage_changedleads · 76b7e08ademo-staffNorthlane Men's Health & AestheticsJul 29, 2026, 11:52:12 AM MDT
before / after
before
```
{
  "status": "new"
}
```
after
```
{
  "status": "attended"
}
```
lead.stage_changedleads · 10d6b90edemo-staffNorthlane Men's Health & AestheticsJul 29, 2026, 11:52:12 AM MDT
before / after
before
```
{
  "status": "new"
}
```
after
```
{
  "status": "procedure"
}
```
lead.stage_changedleads · cb9dea44demo-staffNorthlane Men's Health & AestheticsJul 29, 2026, 11:52:12 AM MDT
before / after
before
```
{
  "status": "new"
}
```
after
```
{
  "status": "attended"
}
```
lead.stage_changedleads · 701774cddemo-staffNorthlane Men's Health & AestheticsJul 29, 2026, 11:52:12 AM MDT
before / after
before
```
{
  "status": "new"
}
```
after
```
{
  "status": "attended"
}
```
lead.stage_changedleads · 83435d84demo-staffNorthlane Men's Health & AestheticsJul 29, 2026, 11:52:12 AM MDT
before / after
before
```
{
  "status": "new"
}
```
after
```
{
  "status": "attended"
}
```
lead.stage_changedleads · 1384935fdemo-staffNorthlane Men's Health & AestheticsJul 29, 2026, 11:52:12 AM MDT
before / after
before
```
{
  "status": "new"
}
```
after
```
{
  "status": "attended"
}
```
lead.stage_changedleads · c525455ademo-staffNorthlane Men's Health & AestheticsJul 29, 2026, 11:52:12 AM MDT
before / after
before
```
{
  "status": "new"
}
```
after
```
{
  "status": "procedure"
}
```
lead.stage_changedleads · 0d0cdc04demo-staffNorthlane Men's Health & AestheticsJul 29, 2026, 11:52:12 AM MDT
before / after
before
```
{
  "status": "new"
}
```
after
```
{
  "status": "attended"
}
```
lead.stage_changedleads · 6b5500e3demo-staffNorthlane Men's Health & AestheticsJul 29, 2026, 11:52:12 AM MDT
before / after
before
```
{
  "status": "new"
}
```
after
```
{
  "status": "attended"
}
```
lead.stage_changedleads · 65d85b47demo-staffNorthlane Men's Health & AestheticsJul 29, 2026, 11:52:12 AM MDT
before / after
before
```
{
  "status": "new"
}
```
after
```
{
  "status": "attended"
}
```
lead.stage_changedleads · 81d6b5ffdemo-staffNorthlane Men's Health & AestheticsJul 29, 2026, 11:52:12 AM MDT
before / after
before
```
{
  "status": "new"
}
```
after
```
{
  "status": "procedure"
}
```
lead.stage_changedleads · 460b77afdemo-staffNorthlane Men's Health & AestheticsJul 29, 2026, 11:52:12 AM MDT
before / after
before
```
{
  "status": "new"
}
```
after
```
{
  "status": "attended"
}
```
lead.stage_changedleads · bd9751d4demo-staffNorthlane Men's Health & AestheticsJul 29, 2026, 11:52:12 AM MDT
before / after
before
```
{
  "status": "new"
}
```
after
```
{
  "status": "attended"
}
```
lead.stage_changedleads · 4712dcccdemo-staffNorthlane Men's Health & AestheticsJul 29, 2026, 11:52:12 AM MDT
before / after
before
```
{
  "status": "new"
}
```
after
```
{
  "status": "attended"
}
```
lead.stage_changedleads · 33803228demo-staffNorthlane Men's Health & AestheticsJul 29, 2026, 11:52:12 AM MDT
before / after
before
```
{
  "status": "new"
}
```
after
```
{
  "status": "attended"
}
```

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