Insights

The demo clinic's analytics — the same numbers a clinic admin sees.

Audit log

Every change in the clinic — actor, action, before/after, IP. Append-only.

booking.deposit_waivedbookings · a5e70d95user_3F7NNrxclcpqR7uxFDd1aUFIXQvNorthlane Men's Health & AestheticsAug 13, 2026, 5:19:58 PM MDT

lead.calendar_adoptedleads · 96f5c6babooking-pageNorthlane Men's Health & AestheticsAug 13, 2026, 5:18:35 PM MDT

before / after

before

{
  "calendar_id": null
}

after

{
  "calendar_id": "13f0ba72-38b5-4c61-8da9-a7f78e5322cd",
  "from_booking": "a5e70d95-ed5d-45de-a656-861dee306bfb"
}

booking.createdbookings · a5e70d95booking-pageNorthlane Men's Health & AestheticsAug 13, 2026, 5:18:35 PM MDT
before / after
after
```
{
  "source": "magic_link",
  "lead_id": "96f5c6ba-58db-4040-ae65-c8dba1736439",
  "starts_at": "2026-08-19T18:00:00.000Z"
}
```

lead.dni_attributedleads · 96f5c6badniNorthlane Men's Health & AestheticsAug 13, 2026, 5:17:23 PM MDT

before / after

after

{
  "backfilled": [
    "gclid",
    "utm.source",
    "utm.medium",
    "utm.campaign",
    "utm.term",
    "utm.keyword",
    "utm.landing_page",
    "utm.lead_page",
    "utm.interest"
  ],
  "session_id": "2fdbc71d-0c19-42ca-af37-28905bf7f31d"
}

booking_link.createdbooking_linksvoice-agentNorthlane Men's Health & AestheticsAug 13, 2026, 5:16:52 PM MDT
before / after
after
```
{
  "lead_id": "96f5c6ba-58db-4040-ae65-c8dba1736439"
}
```
lead.contact_editedleads · 4e2e24cawebchatNorthlane Men's Health & AestheticsAug 13, 2026, 5:14:08 PM MDT
before / after
after
```
{
  "changed": [
    "name",
    "phone"
  ]
}
```
lead.stage_changedleads · 4e2e24catriageNorthlane Men's Health & AestheticsAug 13, 2026, 5:13:48 PM MDT
before / after
before
```
{
  "status": "new"
}
```
after
```
{
  "status": "junk_spam"
}
```

lead.calendar_adoptedleads · a1c6d37eonline-bookingNorthlane Men's Health & AestheticsAug 13, 2026, 4:16:38 PM MDT

before / after

before

{
  "calendar_id": null
}

after

{
  "calendar_id": "13f0ba72-38b5-4c61-8da9-a7f78e5322cd",
  "from_booking": "55b04d3d-8f9d-40c3-8a7f-aab468cef7ee"
}

booking.createdbookings · 55b04d3donline-bookingNorthlane Men's Health & AestheticsAug 13, 2026, 4:16:38 PM MDT
before / after
after
```
{
  "source": "online",
  "lead_id": "a1c6d37e-b0b0-40a4-826f-bf1b2a8bde3c",
  "starts_at": "2026-08-13T23:30:00.000Z"
}
```
lead.stage_changedleads · 1a88359dtriageNorthlane Men's Health & AestheticsAug 13, 2026, 4:08:19 PM MDT
before / after
before
```
{
  "status": "new"
}
```
after
```
{
  "status": "junk_spam"
}
```

lead.own_number_strippedleads · 88a0b72erepair-own-number-leadsNorthlane Men's Health & AestheticsAug 13, 2026, 11:57:44 AM MDT

before / after

before

{
  "tags": [
    "triage:work"
  ],
  "label": "transferTo",
  "phone": "+13073067070",
  "status": "new"
}

after

{
  "tags": [
    "triage:work",
    "caller_id_unavailable"
  ],
  "phone": null,
  "merges": 1
}

clinic.demo_seededclinics · 32c6627cdemo-seedNorthlane Men's Health & AestheticsAug 13, 2026, 10:07:46 AM MDT
before / after
after
```
{
  "slug": "northlane",
  "calls": 665,
  "leads": 1092,
  "heroLeads": 40,
  "volumeScale": 1
}
```
lead.stage_changedleads · 6ce33a24demo-staffNorthlane Men's Health & AestheticsAug 13, 2026, 10:07:01 AM MDT
before / after
before
```
{
  "status": "new"
}
```
after
```
{
  "status": "procedure"
}
```
lead.stage_changedleads · fb8a4187demo-staffNorthlane Men's Health & AestheticsAug 13, 2026, 10:07:01 AM MDT
before / after
before
```
{
  "status": "new"
}
```
after
```
{
  "status": "attended"
}
```
lead.stage_changedleads · 28bcdb7edemo-staffNorthlane Men's Health & AestheticsAug 13, 2026, 10:07:01 AM MDT
before / after
before
```
{
  "status": "new"
}
```
after
```
{
  "status": "procedure"
}
```
lead.stage_changedleads · 9ab43fb1demo-staffNorthlane Men's Health & AestheticsAug 13, 2026, 10:07:01 AM MDT
before / after
before
```
{
  "status": "new"
}
```
after
```
{
  "status": "attended"
}
```
lead.stage_changedleads · aa99a93bdemo-staffNorthlane Men's Health & AestheticsAug 13, 2026, 10:07:01 AM MDT
before / after
before
```
{
  "status": "new"
}
```
after
```
{
  "status": "attended"
}
```
lead.stage_changedleads · 52f35cd9demo-staffNorthlane Men's Health & AestheticsAug 13, 2026, 10:07:01 AM MDT
before / after
before
```
{
  "status": "new"
}
```
after
```
{
  "status": "attended"
}
```
lead.stage_changedleads · 6962e861demo-staffNorthlane Men's Health & AestheticsAug 13, 2026, 10:07:01 AM MDT
before / after
before
```
{
  "status": "new"
}
```
after
```
{
  "status": "procedure"
}
```
lead.stage_changedleads · 4f6e41e2demo-staffNorthlane Men's Health & AestheticsAug 13, 2026, 10:07:01 AM MDT
before / after
before
```
{
  "status": "new"
}
```
after
```
{
  "status": "attended"
}
```
lead.stage_changedleads · f15f29b2demo-staffNorthlane Men's Health & AestheticsAug 13, 2026, 10:07:00 AM MDT
before / after
before
```
{
  "status": "new"
}
```
after
```
{
  "status": "attended"
}
```
lead.stage_changedleads · f49b1167demo-staffNorthlane Men's Health & AestheticsAug 13, 2026, 10:07:00 AM MDT
before / after
before
```
{
  "status": "new"
}
```
after
```
{
  "status": "attended"
}
```
lead.stage_changedleads · 628db356demo-staffNorthlane Men's Health & AestheticsAug 13, 2026, 10:07:00 AM MDT
before / after
before
```
{
  "status": "new"
}
```
after
```
{
  "status": "procedure"
}
```
lead.stage_changedleads · 26efadbcdemo-staffNorthlane Men's Health & AestheticsAug 13, 2026, 10:07:00 AM MDT
before / after
before
```
{
  "status": "new"
}
```
after
```
{
  "status": "attended"
}
```
lead.stage_changedleads · 8ae43968demo-staffNorthlane Men's Health & AestheticsAug 13, 2026, 10:07:00 AM MDT
before / after
before
```
{
  "status": "new"
}
```
after
```
{
  "status": "procedure"
}
```
lead.stage_changedleads · 677a36d5demo-staffNorthlane Men's Health & AestheticsAug 13, 2026, 10:07:00 AM MDT
before / after
before
```
{
  "status": "new"
}
```
after
```
{
  "status": "attended"
}
```
lead.stage_changedleads · 4275bcfddemo-staffNorthlane Men's Health & AestheticsAug 13, 2026, 10:07:00 AM MDT
before / after
before
```
{
  "status": "new"
}
```
after
```
{
  "status": "attended"
}
```
lead.stage_changedleads · 45294575demo-staffNorthlane Men's Health & AestheticsAug 13, 2026, 10:07:00 AM MDT
before / after
before
```
{
  "status": "new"
}
```
after
```
{
  "status": "procedure"
}
```
lead.stage_changedleads · 374b038bdemo-staffNorthlane Men's Health & AestheticsAug 13, 2026, 10:07:00 AM MDT
before / after
before
```
{
  "status": "new"
}
```
after
```
{
  "status": "attended"
}
```
lead.stage_changedleads · d05cf856demo-staffNorthlane Men's Health & AestheticsAug 13, 2026, 10:07:00 AM MDT
before / after
before
```
{
  "status": "new"
}
```
after
```
{
  "status": "attended"
}
```
lead.stage_changedleads · 2b1160a5demo-staffNorthlane Men's Health & AestheticsAug 13, 2026, 10:07:00 AM MDT
before / after
before
```
{
  "status": "new"
}
```
after
```
{
  "status": "attended"
}
```
lead.stage_changedleads · e68524c3demo-staffNorthlane Men's Health & AestheticsAug 13, 2026, 10:07:00 AM MDT
before / after
before
```
{
  "status": "new"
}
```
after
```
{
  "status": "attended"
}
```
lead.stage_changedleads · ecec3cc1demo-staffNorthlane Men's Health & AestheticsAug 13, 2026, 10:07:00 AM MDT
before / after
before
```
{
  "status": "new"
}
```
after
```
{
  "status": "procedure"
}
```
lead.stage_changedleads · a10e3b44demo-staffNorthlane Men's Health & AestheticsAug 13, 2026, 10:07:00 AM MDT
before / after
before
```
{
  "status": "new"
}
```
after
```
{
  "status": "attended"
}
```
lead.stage_changedleads · 44745c84demo-staffNorthlane Men's Health & AestheticsAug 13, 2026, 10:07:00 AM MDT
before / after
before
```
{
  "status": "new"
}
```
after
```
{
  "status": "attended"
}
```
lead.stage_changedleads · d425666edemo-staffNorthlane Men's Health & AestheticsAug 13, 2026, 10:07:00 AM MDT
before / after
before
```
{
  "status": "new"
}
```
after
```
{
  "status": "attended"
}
```
lead.stage_changedleads · ebf81f1fdemo-staffNorthlane Men's Health & AestheticsAug 13, 2026, 10:07:00 AM MDT
before / after
before
```
{
  "status": "new"
}
```
after
```
{
  "status": "procedure"
}
```
lead.stage_changedleads · 77ce6cb2demo-staffNorthlane Men's Health & AestheticsAug 13, 2026, 10:07:00 AM MDT
before / after
before
```
{
  "status": "new"
}
```
after
```
{
  "status": "attended"
}
```
lead.stage_changedleads · 4e8f2c7cdemo-staffNorthlane Men's Health & AestheticsAug 13, 2026, 10:07:00 AM MDT
before / after
before
```
{
  "status": "new"
}
```
after
```
{
  "status": "attended"
}
```
lead.stage_changedleads · 0225ced6demo-staffNorthlane Men's Health & AestheticsAug 13, 2026, 10:07:00 AM MDT
before / after
before
```
{
  "status": "new"
}
```
after
```
{
  "status": "attended"
}
```
lead.stage_changedleads · 7f7f35f8demo-staffNorthlane Men's Health & AestheticsAug 13, 2026, 10:07:00 AM MDT
before / after
before
```
{
  "status": "new"
}
```
after
```
{
  "status": "attended"
}
```
lead.stage_changedleads · e510d57ddemo-staffNorthlane Men's Health & AestheticsAug 13, 2026, 10:07:00 AM MDT
before / after
before
```
{
  "status": "new"
}
```
after
```
{
  "status": "attended"
}
```
lead.stage_changedleads · aaa949c5demo-staffNorthlane Men's Health & AestheticsAug 13, 2026, 10:07:00 AM MDT
before / after
before
```
{
  "status": "new"
}
```
after
```
{
  "status": "procedure"
}
```
lead.stage_changedleads · d4ab7abedemo-staffNorthlane Men's Health & AestheticsAug 13, 2026, 10:07:00 AM MDT
before / after
before
```
{
  "status": "new"
}
```
after
```
{
  "status": "attended"
}
```
lead.stage_changedleads · ece044b3demo-staffNorthlane Men's Health & AestheticsAug 13, 2026, 10:07:00 AM MDT
before / after
before
```
{
  "status": "new"
}
```
after
```
{
  "status": "attended"
}
```
lead.stage_changedleads · 1bca7189demo-staffNorthlane Men's Health & AestheticsAug 13, 2026, 10:07:00 AM MDT
before / after
before
```
{
  "status": "new"
}
```
after
```
{
  "status": "attended"
}
```
lead.stage_changedleads · 23761fbademo-staffNorthlane Men's Health & AestheticsAug 13, 2026, 10:07:00 AM MDT
before / after
before
```
{
  "status": "new"
}
```
after
```
{
  "status": "attended"
}
```
lead.stage_changedleads · 66516cf1demo-staffNorthlane Men's Health & AestheticsAug 13, 2026, 10:07:00 AM MDT
before / after
before
```
{
  "status": "new"
}
```
after
```
{
  "status": "attended"
}
```
lead.stage_changedleads · d4825a30demo-staffNorthlane Men's Health & AestheticsAug 13, 2026, 10:07:00 AM MDT
before / after
before
```
{
  "status": "new"
}
```
after
```
{
  "status": "procedure"
}
```
lead.stage_changedleads · 123018e0demo-staffNorthlane Men's Health & AestheticsAug 13, 2026, 10:07:00 AM MDT
before / after
before
```
{
  "status": "new"
}
```
after
```
{
  "status": "attended"
}
```

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