Insights

The demo clinic's analytics — the same numbers a clinic admin sees.

Audit log

Every change in the clinic — actor, action, before/after, IP. Append-only.

lead.stage_changedleads · 097672d1demo-staffNorthlane Men's Health & AestheticsSep 19, 2026, 4:34:42 AM MDT
before / after
before
```
{
  "status": "new"
}
```
after
```
{
  "status": "qualified"
}
```
lead.stage_changedleads · ce8cc39ademo-staffNorthlane Men's Health & AestheticsSep 19, 2026, 4:34:42 AM MDT
before / after
before
```
{
  "status": "new"
}
```
after
```
{
  "status": "follow_up"
}
```
lead.stage_changedleads · 7e1b6e3ddemo-staffNorthlane Men's Health & AestheticsSep 19, 2026, 4:34:42 AM MDT
before / after
before
```
{
  "status": "new"
}
```
after
```
{
  "status": "follow_up"
}
```
lead.stage_changedleads · 54feadcddemo-staffNorthlane Men's Health & AestheticsSep 19, 2026, 4:34:42 AM MDT
before / after
before
```
{
  "status": "new"
}
```
after
```
{
  "status": "follow_up"
}
```
lead.stage_changedleads · 50e0c74ademo-staffNorthlane Men's Health & AestheticsSep 19, 2026, 4:34:42 AM MDT
before / after
before
```
{
  "status": "new"
}
```
after
```
{
  "status": "follow_up"
}
```
lead.stage_changedleads · 2d12932ddemo-staffNorthlane Men's Health & AestheticsSep 19, 2026, 4:34:42 AM MDT
before / after
before
```
{
  "status": "new"
}
```
after
```
{
  "status": "follow_up"
}
```
lead.stage_changedleads · f86aa853demo-staffNorthlane Men's Health & AestheticsSep 19, 2026, 4:34:42 AM MDT
before / after
before
```
{
  "status": "new"
}
```
after
```
{
  "status": "follow_up"
}
```
lead.stage_changedleads · bdc65717demo-staffNorthlane Men's Health & AestheticsSep 19, 2026, 4:34:41 AM MDT
before / after
before
```
{
  "status": "new"
}
```
after
```
{
  "status": "booked"
}
```
booking.cancelledbookings · fee6ba37deposit-expiryNorthlane Men's Health & AestheticsSep 19, 2026, 4:01:36 AM MDT
before / after
before
```
{
  "status": "booked"
}
```
after
```
{
  "status": "cancelled"
}
```
booking.cancelledbookings · ff37c8acdeposit-expiryNorthlane Men's Health & AestheticsSep 19, 2026, 4:01:35 AM MDT
before / after
before
```
{
  "status": "booked"
}
```
after
```
{
  "status": "cancelled"
}
```
booking.cancelledbookings · e9cca057deposit-expiryNorthlane Men's Health & AestheticsSep 19, 2026, 4:01:35 AM MDT
before / after
before
```
{
  "status": "booked"
}
```
after
```
{
  "status": "cancelled"
}
```
booking.cancelledbookings · 2a51c53cdeposit-expiryNorthlane Men's Health & AestheticsSep 19, 2026, 4:01:35 AM MDT
before / after
before
```
{
  "status": "booked"
}
```
after
```
{
  "status": "cancelled"
}
```
booking.cancelledbookings · 08380c04deposit-expiryNorthlane Men's Health & AestheticsSep 19, 2026, 4:01:35 AM MDT
before / after
before
```
{
  "status": "booked"
}
```
after
```
{
  "status": "cancelled"
}
```
booking.cancelledbookings · ba3af930deposit-expiryNorthlane Men's Health & AestheticsSep 19, 2026, 4:01:35 AM MDT
before / after
before
```
{
  "status": "booked"
}
```
after
```
{
  "status": "cancelled"
}
```
booking.cancelledbookings · 8eda3ce3deposit-expiryNorthlane Men's Health & AestheticsSep 19, 2026, 4:01:34 AM MDT
before / after
before
```
{
  "status": "booked"
}
```
after
```
{
  "status": "cancelled"
}
```
booking.cancelledbookings · 8ccb3a4adeposit-expiryNorthlane Men's Health & AestheticsSep 19, 2026, 4:01:34 AM MDT
before / after
before
```
{
  "status": "booked"
}
```
after
```
{
  "status": "cancelled"
}
```
booking.cancelledbookings · 5a57a4f7deposit-expiryNorthlane Men's Health & AestheticsSep 19, 2026, 4:01:34 AM MDT
before / after
before
```
{
  "status": "booked"
}
```
after
```
{
  "status": "cancelled"
}
```
booking.cancelledbookings · 43075cd0deposit-expiryNorthlane Men's Health & AestheticsSep 19, 2026, 4:01:34 AM MDT
before / after
before
```
{
  "status": "booked"
}
```
after
```
{
  "status": "cancelled"
}
```

lead.calendar_adoptedleads · d15f1cefbooking-pageNorthlane Men's Health & AestheticsSep 18, 2026, 11:54:42 AM MDT

before / after

before

{
  "calendar_id": null
}

after

{
  "calendar_id": "a8cc7b9f-5870-4bf6-9f30-6f3e31085d8e",
  "from_booking": "d44f0e9a-11a1-4492-ac3c-6e2d97ca4cae"
}

booking.createdbookings · d44f0e9abooking-pageNorthlane Men's Health & AestheticsSep 18, 2026, 11:54:42 AM MDT
before / after
after
```
{
  "source": "magic_link",
  "lead_id": "d15f1cef-6e07-4d3e-9df7-3c03d75ca237",
  "starts_at": "2026-09-24T16:00:00.000Z"
}
```
booking_link.createdbooking_linksvoice-agentNorthlane Men's Health & AestheticsSep 18, 2026, 11:53:50 AM MDT
before / after
after
```
{
  "lead_id": "90e1b1f9-31d5-4b95-9e56-f4701e71d3f1"
}
```

lead.dni_attributedleads · 90e1b1f9dniNorthlane Men's Health & AestheticsSep 18, 2026, 11:53:47 AM MDT

before / after

after

{
  "backfilled": [
    "gclid",
    "utm.source",
    "utm.medium",
    "utm.campaign",
    "utm.term",
    "utm.keyword",
    "utm.landing_page",
    "utm.lead_page",
    "utm.referrer",
    "utm.interest"
  ],
  "session_id": "42a34c81-5833-40a2-ae55-2b36c3263397"
}

lead.contact_editedleads · 0dae7904webchatNorthlane Men's Health & AestheticsSep 18, 2026, 11:42:19 AM MDT
before / after
after
```
{
  "changed": [
    "phone"
  ]
}
```
lead.stage_changedleads · 0dae7904triageNorthlane Men's Health & AestheticsSep 18, 2026, 11:42:05 AM MDT
before / after
before
```
{
  "status": "new"
}
```
after
```
{
  "status": "junk_spam"
}
```
lead.contact_editedleads · 0dae7904webchatNorthlane Men's Health & AestheticsSep 18, 2026, 11:42:05 AM MDT
before / after
after
```
{
  "changed": [
    "name"
  ]
}
```
booking_link.createdbooking_linksuser_3JVY5ifJJ70F424wDTZQ7RAq7VYNorthlane Men's Health & AestheticsSep 18, 2026, 11:06:31 AM MDT
before / after
after
```
{
  "lead_id": "c0b80188-523a-4abf-ac5a-88848170d93d"
}
```
lead.contact_editedleads · c24b6223webchatNorthlane Men's Health & AestheticsSep 18, 2026, 11:04:17 AM MDT
before / after
after
```
{
  "changed": [
    "phone"
  ]
}
```
lead.stage_changedleads · c24b6223triageNorthlane Men's Health & AestheticsSep 18, 2026, 11:03:57 AM MDT
before / after
before
```
{
  "status": "new"
}
```
after
```
{
  "status": "junk_spam"
}
```
lead.contact_editedleads · c24b6223webchatNorthlane Men's Health & AestheticsSep 18, 2026, 11:03:57 AM MDT
before / after
after
```
{
  "changed": [
    "name"
  ]
}
```
lead.stage_changedleads · 9705a65duser_3JVY5ifJJ70F424wDTZQ7RAq7VYNorthlane Men's Health & AestheticsSep 18, 2026, 10:55:40 AM MDT
before / after
before
```
{
  "status": "follow_up"
}
```
after
```
{
  "status": "unqualified"
}
```
platform.portal_exitedclinic · 32c6627cuser_3F7NNrxclcpqR7uxFDd1aUFIXQvNorthlane Men's Health & AestheticsSep 18, 2026, 9:59:13 AM MDT
platform.portal_enteredclinic · 32c6627cuser_3F7NNrxclcpqR7uxFDd1aUFIXQvNorthlane Men's Health & AestheticsSep 18, 2026, 9:52:53 AM MDT
clinic.demo_seededclinics · 32c6627cdemo-seedNorthlane Men's Health & AestheticsSep 18, 2026, 4:33:50 AM MDT
before / after
after
```
{
  "slug": "northlane",
  "calls": 665,
  "leads": 1092,
  "heroLeads": 40,
  "volumeScale": 1
}
```
lead.stage_changedleads · 0527c5c4demo-staffNorthlane Men's Health & AestheticsSep 18, 2026, 4:33:13 AM MDT
before / after
before
```
{
  "status": "new"
}
```
after
```
{
  "status": "procedure"
}
```
lead.stage_changedleads · 04306ceedemo-staffNorthlane Men's Health & AestheticsSep 18, 2026, 4:33:13 AM MDT
before / after
before
```
{
  "status": "new"
}
```
after
```
{
  "status": "attended"
}
```
lead.stage_changedleads · 56ae2b6bdemo-staffNorthlane Men's Health & AestheticsSep 18, 2026, 4:33:13 AM MDT
before / after
before
```
{
  "status": "new"
}
```
after
```
{
  "status": "procedure"
}
```
lead.stage_changedleads · 06f9b8d5demo-staffNorthlane Men's Health & AestheticsSep 18, 2026, 4:33:13 AM MDT
before / after
before
```
{
  "status": "new"
}
```
after
```
{
  "status": "attended"
}
```
lead.stage_changedleads · 021e9ed4demo-staffNorthlane Men's Health & AestheticsSep 18, 2026, 4:33:13 AM MDT
before / after
before
```
{
  "status": "new"
}
```
after
```
{
  "status": "attended"
}
```
lead.stage_changedleads · 7aaeaca7demo-staffNorthlane Men's Health & AestheticsSep 18, 2026, 4:33:13 AM MDT
before / after
before
```
{
  "status": "new"
}
```
after
```
{
  "status": "attended"
}
```
lead.stage_changedleads · 2a9be6c6demo-staffNorthlane Men's Health & AestheticsSep 18, 2026, 4:33:13 AM MDT
before / after
before
```
{
  "status": "new"
}
```
after
```
{
  "status": "procedure"
}
```
lead.stage_changedleads · 40d0a022demo-staffNorthlane Men's Health & AestheticsSep 18, 2026, 4:33:13 AM MDT
before / after
before
```
{
  "status": "new"
}
```
after
```
{
  "status": "attended"
}
```
lead.stage_changedleads · ab2542e3demo-staffNorthlane Men's Health & AestheticsSep 18, 2026, 4:33:13 AM MDT
before / after
before
```
{
  "status": "new"
}
```
after
```
{
  "status": "attended"
}
```
lead.stage_changedleads · 7d17cdc9demo-staffNorthlane Men's Health & AestheticsSep 18, 2026, 4:33:13 AM MDT
before / after
before
```
{
  "status": "new"
}
```
after
```
{
  "status": "attended"
}
```
lead.stage_changedleads · 3619baafdemo-staffNorthlane Men's Health & AestheticsSep 18, 2026, 4:33:13 AM MDT
before / after
before
```
{
  "status": "new"
}
```
after
```
{
  "status": "procedure"
}
```
lead.stage_changedleads · 74ece849demo-staffNorthlane Men's Health & AestheticsSep 18, 2026, 4:33:13 AM MDT
before / after
before
```
{
  "status": "new"
}
```
after
```
{
  "status": "attended"
}
```
lead.stage_changedleads · 540d99d6demo-staffNorthlane Men's Health & AestheticsSep 18, 2026, 4:33:13 AM MDT
before / after
before
```
{
  "status": "new"
}
```
after
```
{
  "status": "procedure"
}
```
lead.stage_changedleads · 2d40a25edemo-staffNorthlane Men's Health & AestheticsSep 18, 2026, 4:33:13 AM MDT
before / after
before
```
{
  "status": "new"
}
```
after
```
{
  "status": "attended"
}
```
lead.stage_changedleads · 9e57452cdemo-staffNorthlane Men's Health & AestheticsSep 18, 2026, 4:33:13 AM MDT
before / after
before
```
{
  "status": "new"
}
```
after
```
{
  "status": "attended"
}
```
lead.stage_changedleads · 916c6a74demo-staffNorthlane Men's Health & AestheticsSep 18, 2026, 4:33:13 AM MDT
before / after
before
```
{
  "status": "new"
}
```
after
```
{
  "status": "procedure"
}
```
lead.stage_changedleads · cbd796d6demo-staffNorthlane Men's Health & AestheticsSep 18, 2026, 4:33:13 AM MDT
before / after
before
```
{
  "status": "new"
}
```
after
```
{
  "status": "attended"
}
```

Showing 50 entries (filtered).Older →