Insights

The demo clinic's analytics — the same numbers a clinic admin sees.

Lead Source ROI

Are the ads producing? Metric-type consults only · 01/01/2016 – 10/06/2026.

Month to date Last month Last 30 days Last 90 days Since May 2026 Year to date Last year All time

GA consults

GA procedures

GA close rate

45.0%

Attributed profit

$67,500

9 × $7,500 profit

Period ad spend

$419,737

all campaigns

Return on spend

0.16×

below break-even

Cost / procedure

$46,637

Google Ads ROI by campaign — in the real product you enter monthly spend here and it recomputes live

Campaign / location	GA consults	GA procedures	Close	Attributed profit	Monthly spend	Period spend	Return	Cost / proc
Riverside District	9	4	44.4%	$30,000	$1,900	$245,385	0.12×	$61,346
Eastgate	6	3	50.0%	$22,500	$950	$122,692	0.18×	$40,897
Telehealth	5	2	40.0%	$15,000	$400	$51,660	0.29×	$25,830
Total	20	9	45.0%	$67,500		$419,737	0.16×	$46,637

Monthly spend × 129.15 months (the selected period). Profit = GA procedures × avg value — for ad decisions, not accounting.

Meta consults

Meta procedures

Meta close rate

66.7%

Attributed profit

$15,000

2 × $7,500 profit

Period ad spend

$116,235

all campaigns

Return on spend

0.13×

below break-even

Cost / procedure

$58,117

Meta Ads ROI by campaign — in the real product you enter monthly spend here and it recomputes live

Campaign / location	Meta consults	Meta procedures	Close	Attributed profit	Monthly spend	Period spend	Return	Cost / proc
Riverside District	2	1	50.0%	$7,500	$600	$77,490	0.10×	$77,490
Telehealth	1	1	100.0%	$7,500	—	—	—	—
Eastgate	0	0	—	$0	$300	$38,745	0.00×	—
Total	3	2	66.7%	$15,000		$116,235	0.13×	$58,117

Monthly spend × 129.15 months (the selected period). Profit = Meta procedures × avg value — for ad decisions, not accounting.

Source breakdown — 44 metric-type consults · $22,886 recorded revenue in the period

Source	Consults	Attended	Procedures	Billable	Revenue	Close rate	% of procedures
Google Ads (CPC)	20	17	9	17	$8,133	45.0%	37.5%
Meta Ads	3	3	2	3	$1,388	66.7%	8.3%
Microsoft Ads	0	0	0	0	—	—	0.0%
Google Organic	2	2	1	2	$297	50.0%	4.2%
GMB / Maps	7	6	4	6	$5,247	57.1%	16.7%
Referral	0	0	0	0	—	—	0.0%
Other Tracked	3	3	3	3	$2,871	100.0%	12.5%
Unattributed	9	9	5	9	$4,950	55.6%	20.8%
All sources	44	40	24	40	$22,886	54.5%

Location × source

procedures consults billables attendeds

Location	Google Ads (CPC)	Meta Ads	Google Organic	GMB / Maps	Other Tracked	Unattributed	Total
Eastgate	6	0	0	1	0	2	9
Riverside District	9	2	2	4	3	2	22
Telehealth	5	1	0	2	0	5	13

Scope: Dermal Filler · Weight Loss Consult · Hair Restoration Consult · Wrinkle Relaxer (Botox/Dysport) · HydraFacial-Style Deep Cleanse · New Patient Consult— manage with the “Metric type” flag on booking types (Availability). Google Ads = the lead carries a Google click ID or paid-medium UTM; Meta Ads = an fbclid or a Facebook/Instagram UTM source; Microsoft Ads = an msclkid or a Bing/Microsoft source on a paid medium. Meta and Microsoft are both checked BEFORE Google, since their campaigns are usually tagged medium=cpc too. Attribution is the booking's own lead (no phone matching).