Insights

The demo clinic's analytics — the same numbers a clinic admin sees.

Lead Source ROI

Are the ads producing? Metric-type consults only · 01/01/2016 – 08/07/2026.

Since May 2026 Last 30 days Last 90 days Year to date All time

GA consults

GA procedures

GA close rate

22.2%

Attributed profit

$15,000

2 × $7,500 profit

Period ad spend

$413,331

all campaigns

Return on spend

0.04×

below break-even

Cost / procedure

$206,665

Google Ads ROI by campaign — in the real product you enter monthly spend here and it recomputes live

Campaign / location	GA consults	GA procedures	Close	Attributed profit	Monthly spend	Period spend	Return	Cost / proc
Riverside District	6	1	16.7%	$7,500	$1,900	$241,639	0.03×	$241,639
Eastgate	2	1	50.0%	$7,500	$950	$120,820	0.06×	$120,820
Telehealth	1	0	0.0%	$0	$400	$50,871	0.00×	—
Total	9	2	22.2%	$15,000		$413,331	0.04×	$206,665

Monthly spend × 127.18 months (the selected period). Revenue = GA procedures × avg value — an estimate for ad decisions, not accounting.

Meta consults

Meta procedures

Meta close rate

50.0%

Attributed profit

$7,500

1 × $7,500 profit

Period ad spend

$114,461

all campaigns

Return on spend

0.07×

below break-even

Cost / procedure

$114,461

Meta Ads ROI by campaign — in the real product you enter monthly spend here and it recomputes live

Campaign / location	Meta consults	Meta procedures	Close	Attributed profit	Monthly spend	Period spend	Return	Cost / proc
Riverside District	2	1	50.0%	$7,500	$600	$76,307	0.10×	$76,307
Eastgate	0	0	—	$0	$300	$38,154	0.00×	—
Telehealth	0	0	—	$0	—	—	—	—
Total	2	1	50.0%	$7,500		$114,461	0.07×	$114,461

Monthly spend × 127.18 months (the selected period). Revenue = Meta procedures × avg value — an estimate for ad decisions, not accounting.

Source breakdown — 199 metric-type consults in the period

Source	Consults	Attended	Procedures	Billable	Close rate	% of procedures
Google Ads (CPC)	9	6	2	6	22.2%	11.1%
Meta Ads	2	2	1	2	50.0%	5.6%
Microsoft Ads	0	0	0	0	—	0.0%
Google Organic	0	0	0	0	—	0.0%
GMB / Maps	0	0	0	0	—	0.0%
Referral	0	0	0	0	—	0.0%
Other Tracked	0	0	0	0	—	0.0%
Unattributed	188	175	15	183	8.0%	83.3%

Location × source

procedures consults billables attendeds

Location	Google Ads (CPC)	Meta Ads	Unattributed	Total
Eastgate	1	0	2	3
Riverside District	1	1	7	9
Telehealth	0	0	6	6

Scope: Weight Loss Consult · Hair Restoration Consult · New Patient Consult— manage with the “Metric type” flag on booking types (Availability). Google Ads = the lead carries a Google click ID or paid-medium UTM; Meta Ads = an fbclid or a Facebook/Instagram UTM source; Microsoft Ads = an msclkid or a Bing/Microsoft source on a paid medium. Meta and Microsoft are both checked BEFORE Google, since their campaigns are usually tagged medium=cpc too. Attribution is the booking's own lead (no phone matching).