Insights

The demo clinic's analytics — the same numbers a clinic admin sees.

Lead Source ROI

Are the ads producing? Metric-type consults only · 05/01/2026 – 10/06/2026.

Month to date Last month Last 30 days Last 90 days Since May 2026 Year to date Last year All time

GA consults

GA procedures

GA close rate

45.0%

Attributed profit

$67,500

9 × $7,500 profit

Period ad spend

$16,871

all campaigns

Return on spend

4.00×

profitable at this value

Cost / procedure

$1,875

Google Ads ROI by campaign — in the real product you enter monthly spend here and it recomputes live

Campaign / location	GA consults	GA procedures	Close	Attributed profit	Monthly spend	Period spend	Return	Cost / proc
Riverside District	9	4	44.4%	$30,000	$1,900	$9,863	3.04×	$2,466
Eastgate	6	3	50.0%	$22,500	$950	$4,931	4.56×	$1,644
Telehealth	5	2	40.0%	$15,000	$400	$2,076	7.22×	$1,038
Total	20	9	45.0%	$67,500		$16,871	4.00×	$1,875

Monthly spend × 5.19 months (the selected period). Profit = GA procedures × avg value — for ad decisions, not accounting.

Meta consults

Meta procedures

Meta close rate

66.7%

Attributed profit

$15,000

2 × $7,500 profit

Period ad spend

$4,672

all campaigns

Return on spend

3.21×

profitable at this value

Cost / procedure

$2,336

Meta Ads ROI by campaign — in the real product you enter monthly spend here and it recomputes live

Campaign / location	Meta consults	Meta procedures	Close	Attributed profit	Monthly spend	Period spend	Return	Cost / proc
Riverside District	2	1	50.0%	$7,500	$600	$3,115	2.41×	$3,115
Telehealth	1	1	100.0%	$7,500	—	—	—	—
Eastgate	0	0	—	$0	$300	$1,557	0.00×	—
Total	3	2	66.7%	$15,000		$4,672	3.21×	$2,336

Monthly spend × 5.19 months (the selected period). Profit = Meta procedures × avg value — for ad decisions, not accounting.

Source breakdown — 44 metric-type consults · $22,886 recorded revenue in the period

Source	Consults	Attended	Procedures	Billable	Revenue	Close rate	% of procedures
Google Ads (CPC)	20	17	9	17	$8,133	45.0%	37.5%
Meta Ads	3	3	2	3	$1,388	66.7%	8.3%
Microsoft Ads	0	0	0	0	—	—	0.0%
Google Organic	2	2	1	2	$297	50.0%	4.2%
GMB / Maps	7	6	4	6	$5,247	57.1%	16.7%
Referral	0	0	0	0	—	—	0.0%
Other Tracked	3	3	3	3	$2,871	100.0%	12.5%
Unattributed	9	9	5	9	$4,950	55.6%	20.8%
All sources	44	40	24	40	$22,886	54.5%

Location × source

procedures consults billables attendeds

Location	Google Ads (CPC)	Meta Ads	Google Organic	GMB / Maps	Other Tracked	Unattributed	Total
Eastgate	6	0	0	1	0	2	9
Riverside District	6	2	2	3	3	2	18
Telehealth	5	1	0	2	0	5	13

Scope: Dermal Filler · Weight Loss Consult · Hair Restoration Consult · Wrinkle Relaxer (Botox/Dysport) · HydraFacial-Style Deep Cleanse · New Patient Consult— manage with the “Metric type” flag on booking types (Availability). Google Ads = the lead carries a Google click ID or paid-medium UTM; Meta Ads = an fbclid or a Facebook/Instagram UTM source; Microsoft Ads = an msclkid or a Bing/Microsoft source on a paid medium. Meta and Microsoft are both checked BEFORE Google, since their campaigns are usually tagged medium=cpc too. Attribution is the booking's own lead (no phone matching).