Insights

The demo clinic's analytics — the same numbers a clinic admin sees.

Lead Source ROI

Are the ads producing? Metric-type consults only · 09/01/2026 – 09/30/2026.

Month to date Last month Last 30 days Last 90 days Since May 2026 Year to date Last year All time

GA consults

GA procedures

GA close rate

22.2%

Attributed profit

$15,000

2 × $7,500 profit

Period ad spend

$3,097

all campaigns

Return on spend

4.84×

profitable at this value

Cost / procedure

$1,548

Google Ads ROI by campaign — in the real product you enter monthly spend here and it recomputes live

Campaign / location	GA consults	GA procedures	Close	Attributed profit	Monthly spend	Period spend	Return	Cost / proc
Eastgate	4	1	25.0%	$7,500	$950	$905	8.29×	$905
Riverside District	4	1	25.0%	$7,500	$1,900	$1,810	4.14×	$1,810
Telehealth	1	0	0.0%	$0	$400	$381	0.00×	—
Total	9	2	22.2%	$15,000		$3,097	4.84×	$1,548

Monthly spend × 0.95 months (the selected period). Profit = GA procedures × avg value — for ad decisions, not accounting.

Meta consults

Meta procedures

Meta close rate

66.7%

Attributed profit

$15,000

2 × $7,500 profit

Period ad spend

$857

all campaigns

Return on spend

17.49×

profitable at this value

Cost / procedure

$429

Meta Ads ROI by campaign — in the real product you enter monthly spend here and it recomputes live

Campaign / location	Meta consults	Meta procedures	Close	Attributed profit	Monthly spend	Period spend	Return	Cost / proc
Riverside District	2	1	50.0%	$7,500	$600	$572	13.12×	$572
Telehealth	1	1	100.0%	$7,500	—	—	—	—
Eastgate	0	0	—	$0	$300	$286	0.00×	—
Total	3	2	66.7%	$15,000		$857	17.49×	$429

Monthly spend × 0.95 months (the selected period). Profit = Meta procedures × avg value — for ad decisions, not accounting.

Source breakdown — 17 metric-type consults · $6,056 recorded revenue in the period

Source	Consults	Attended	Procedures	Billable	Revenue	Close rate	% of procedures
Google Ads (CPC)	9	8	2	8	$2,490	22.2%	33.3%
Meta Ads	3	3	2	3	$1,388	66.7%	33.3%
Microsoft Ads	0	0	0	0	—	—	0.0%
Google Organic	0	0	0	0	—	—	0.0%
GMB / Maps	1	1	0	1	—	0.0%	0.0%
Referral	0	0	0	0	—	—	0.0%
Other Tracked	0	0	0	0	—	—	0.0%
Unattributed	4	4	2	4	$2,178	50.0%	33.3%
All sources	17	16	6	16	$6,056	35.3%

Location × source

procedures consults billables attendeds

Location	Google Ads (CPC)	Meta Ads	GMB / Maps	Unattributed	Total
Eastgate	4	0	0	0	4
Riverside District	3	2	1	2	8
Telehealth	1	1	0	2	4

Scope: Dermal Filler · Weight Loss Consult · Hair Restoration Consult · Wrinkle Relaxer (Botox/Dysport) · HydraFacial-Style Deep Cleanse · New Patient Consult— manage with the “Metric type” flag on booking types (Availability). Google Ads = the lead carries a Google click ID or paid-medium UTM; Meta Ads = an fbclid or a Facebook/Instagram UTM source; Microsoft Ads = an msclkid or a Bing/Microsoft source on a paid medium. Meta and Microsoft are both checked BEFORE Google, since their campaigns are usually tagged medium=cpc too. Attribution is the booking's own lead (no phone matching).