Insights

The demo clinic's analytics — the same numbers a clinic admin sees.

Lead Source ROI

Are the ads producing? Metric-type consults only · 09/06/2026 – 10/06/2026.

Month to date Last month Last 30 days Last 90 days Since May 2026 Year to date Last year All time

GA consults

GA procedures

GA close rate

20.0%

Attributed profit

$15,000

2 × $7,500 profit

Period ad spend

$3,203

all campaigns

Return on spend

4.68×

profitable at this value

Cost / procedure

$1,602

Google Ads ROI by campaign — in the real product you enter monthly spend here and it recomputes live

Campaign / location	GA consults	GA procedures	Close	Attributed profit	Monthly spend	Period spend	Return	Cost / proc
Riverside District	6	1	16.7%	$7,500	$1,900	$1,873	4.00×	$1,873
Eastgate	3	1	33.3%	$7,500	$950	$936	8.01×	$936
Telehealth	1	0	0.0%	$0	$400	$394	0.00×	—
Total	10	2	20.0%	$15,000		$3,203	4.68×	$1,602

Monthly spend × 0.99 months (the selected period). Profit = GA procedures × avg value — for ad decisions, not accounting.

Meta consults

Meta procedures

Meta close rate

66.7%

Attributed profit

$15,000

2 × $7,500 profit

Period ad spend

$887

all campaigns

Return on spend

16.91×

profitable at this value

Cost / procedure

$444

Meta Ads ROI by campaign — in the real product you enter monthly spend here and it recomputes live

Campaign / location	Meta consults	Meta procedures	Close	Attributed profit	Monthly spend	Period spend	Return	Cost / proc
Riverside District	2	1	50.0%	$7,500	$600	$591	12.68×	$591
Telehealth	1	1	100.0%	$7,500	—	—	—	—
Eastgate	0	0	—	$0	$300	$296	0.00×	—
Total	3	2	66.7%	$15,000		$887	16.91×	$444

Monthly spend × 0.99 months (the selected period). Profit = Meta procedures × avg value — for ad decisions, not accounting.

Source breakdown — 19 metric-type consults · $6,056 recorded revenue in the period

Source	Consults	Attended	Procedures	Billable	Revenue	Close rate	% of procedures
Google Ads (CPC)	10	7	2	7	$2,490	20.0%	33.3%
Meta Ads	3	3	2	3	$1,388	66.7%	33.3%
Microsoft Ads	0	0	0	0	—	—	0.0%
Google Organic	0	0	0	0	—	—	0.0%
GMB / Maps	2	1	0	1	—	0.0%	0.0%
Referral	0	0	0	0	—	—	0.0%
Other Tracked	0	0	0	0	—	—	0.0%
Unattributed	4	4	2	4	$2,178	50.0%	33.3%
All sources	19	15	6	15	$6,056	31.6%

Location × source

procedures consults billables attendeds

Location	Google Ads (CPC)	Meta Ads	GMB / Maps	Unattributed	Total
Eastgate	3	0	0	0	3
Riverside District	3	2	1	2	8
Telehealth	1	1	0	2	4

Scope: Dermal Filler · Weight Loss Consult · Hair Restoration Consult · Wrinkle Relaxer (Botox/Dysport) · HydraFacial-Style Deep Cleanse · New Patient Consult— manage with the “Metric type” flag on booking types (Availability). Google Ads = the lead carries a Google click ID or paid-medium UTM; Meta Ads = an fbclid or a Facebook/Instagram UTM source; Microsoft Ads = an msclkid or a Bing/Microsoft source on a paid medium. Meta and Microsoft are both checked BEFORE Google, since their campaigns are usually tagged medium=cpc too. Attribution is the booking's own lead (no phone matching).