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New leads first — oldest waiting on top — then unread conversations. Updates automatically.

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Order: concerns → new leads (longest wait first) → needs reply → scheduled → AI answered → waiting what decides this?

The order, top to bottom

Post-visit concerns — a patient reported a problem. Outranks everything and is never cut from the list.
New leads — nobody has contacted them yet. Oldest first, because the longest wait is the most overdue.
Needs reply — patients genuinely waiting on us first, then follow-ups that have merely come due. Longest waiting first within each.
Follow-up scheduled — soonest due first.
AI answered — only the assistant has spoken to them; your personal follow-up is still owed.
Waiting on patient — a person replied; the ball is in their court.

How it tells replies apart

A human reply clears the queue: a text or email someone sent, an outbound call, or an inbound call a person answered.
An AI reply does not. It moves the lead to “AI answered” — still owed a personal follow-up, not finished.
Automated sends never count as answering — appointment reminders, review asks, missed-call texts. They are ours, but they are not a reply.
Nurtured leads (🌱) rest in Waiting — the check-in sequence owning the thread is the follow-up plan. The moment that patient replies they jump back to Needs reply, even if the assistant already answered them after hours.

Which time it sorts on

New leads — when the lead came in.
Everything else — the newest thing that happened on the thread: text, call, email, web chat, or a booking made, confirmed or cancelled.
A due follow-up sorts on when it came due, not on the old message underneath it — so a callback promised for Tuesday surfaces on Tuesday instead of sinking.
Work the assistant did overnight, and follow-ups now due, float to the top of their section.

New leads (16) — oldest waiting 20d 13h

Waiting on patient (100)

Caleb RutherfordConverted

+15555554922caleb.rutherford@example.comdemo-baselinedemovolume

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SMSAI

Hi Caleb — this is Northlane. Thanks for reaching out about TRT consult. Want me to send over some times?

Oct 2, 2026, 3:17 PM

SMS

What's the cost?

Oct 2, 2026, 4:15 PM

SMSAI

The consult is $99 and it applies toward your program. Treatment pricing depends on your labs, so the provider will go through it with you.

Oct 2, 2026, 4:37 PM

SMSAI

We do — Riverside runs until 6pm weekdays and Eastgate until 6. Want me to send the link?

Oct 2, 2026, 5:53 PM

SMS

Do you have anything after work?

Oct 2, 2026, 7:11 PM

Lead created from import · Oct 5, 2026, 4:31 AM

SMS consent captured · Oct 5, 2026, 4:31 AM

Stage new → procedure · Oct 5, 2026, 4:31 AM

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Replying is disabled in the public demo — in the product, your team answers right here, inserts a canned template, or hands the thread to the AI with one click.